Define market segments and estimate potential audience reach for your social marketing campaign.
Estimate the potential audience for your social marketing campaign by defining market segments and their population counts.
Screenshot: The Potential Reach section showing the market segments table with columns for Market Segment name, SNAP-Ed Eligible Count, and Total Count, along with the Add Market Segment button
1
Add a Market Segment
Click the Add Market Segment button to define a target audience segment for the campaign.
2
Enter SNAP-Ed Eligible Count
Enter the SNAP-Ed Eligible Count for the market segment. This represents the number of individuals within the segment who qualify as SNAP-Ed eligible.
3
Enter Total Count
Enter the Total Count for the market segment. This represents the total population of the segment, regardless of SNAP-Ed eligibility.
4
Add Additional Market Segments
Repeat the process to add as many market segments as needed to capture the full potential reach of your campaign.
5
Save and Continue
Click Save and Continue to save your potential reach data and proceed to the Channel Reach step.
TIP: Define market segments that align with the target audiences identified in your campaign planning. This data helps measure the proportion of eligible populations reached.
NOTE: The SNAP-Ed Eligible Count should not exceed the Total Count for any market segment.
