Social Marketing Campaigns
How PEARS Social Marketing Campaign data maps to the Social Marketing section in N-PEARS.
Social Marketing Campaigns in PEARS map to the Social Marketing Campaigns section of Project and Activity Results in N-PEARS. Each campaign is exported individually within its assigned project.
Inclusion Criteria
In addition to the global criteria, the following rules apply:
Only campaigns with an assigned project are included.
Some fields are only exported when the campaign's stage of implementation is Implementing or higher.
Field Mapping
Campaign Summary
Project
Does this project include one or more social marketing campaigns?
"Yes" if any qualifying campaign exists for the project; otherwise "No"
Stages of planning & implementation
What was the stage of this social marketing campaign at end of reporting year?
Highest stage reached across all implementation flags (Evaluating > Implementing > Developing > Planning)
Campaign's primary topic(s)
Please indicate the campaign's primary topic(s)
Only exported when stage is Implementing or higher
Language(s)
In what languages was the campaign offered?
Direct mapping of all languages
Please specify additional language(s)
Other Languages
Each unique "other language" adds a new row
Campaign scale
What is the smallest geographic unit for which you measure your social marketing campaign coverage?
Only exported when stage is Implementing or higher
Project areas
Indicate the areas covered by the social marketing campaign
Only exported when stage is Implementing or higher; format varies by geographic unit type
Market Segments
Market Segment
Market Segments
Each market segment is exported individually
Number SNAP-Ed-eligible Individuals
Number of SNAP-Ed-Eligible Individuals Where Social Marketing Campaign Was Conducted
Direct mapping per segment
Total number of Individuals
Number of Individuals (Total) Where Social Marketing Campaign Was Conducted
Direct mapping per segment
Channels and Engagement
Channel
Impressions, Reach, & Engagement by Channel
Each channel is exported individually
Number of Impressions
Impressions
Direct mapping per channel
SNAP-Ed Eligible Reach
SNAP-Ed Eligible Reach
Direct mapping per channel
Source of Reach
Source
Direct mapping per channel
Engagement → Number of Comments
Engagement → Comments
Direct mapping per channel
Engagement → Number of Likes
Engagement → Likes
Direct mapping per channel
Engagement → Number of Clicks
Engagement → Clicks
Direct mapping per channel
Engagement → Number of Shares
Engagement → Shares
Direct mapping per channel
Engagement → Engagement Score
Engagement → Engagement Score
Direct mapping per channel
This channel directs the audience to a website
Directs Audience to Website
Direct mapping per channel
Export Worksheets
Social marketing data is split across three worksheets in the N-PEARS Export:
Social Marketing
Campaign summary data (topics, stage, languages, scale, project areas)
Social Marketing Segments
Market segment data with SNAP-Ed and total individual counts
Social Marketing Channels
Channel-level reach, impressions, engagement, and source data
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